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About Us

A versatile consulting, events, and project management firm, Bill Kaelin Marketing applies in-depth cultural awareness, innovative marketing techniques, and unmatched experience and enthusiasm to drive buzz, action, and brand loyalty for our clients. From one-off product launches and grand openings to long-term brand development and strategic partnerships, Bill Kaelin Marketing brings a competent, creative, and personable approach to any undertaking or environment. And the best part? We #lovewhatwedo!

Our Team

Bill Kaelin


Like his idol, Madonna, Bill Kaelin continues to adapt and stay relevant through changing times. Bill’s keen understanding of the importance of human connection in a technology-saturated culture was born of his background in the nightlife, hospitality, and service industries. With an incredible and varied client list, a reputation for anticipating the next big thing, and a dedication to progressive community advocacy and allyship, Bill Kaelin’s work stands out from the crowd, marked by professionalism, personality, and passion.

Go To Cocktail: Belvedere and soda with a lemon slice 


Guilty Pleasure: An ever-growing vinyl collection 


If I weren't so damn good at my job, I'd probably be a beach bum.

Candace Parks 

Partner, Events and Design 

Candace Parks is a veteran of the hospitality and interior design industries. With an Interior Design and Sculpture Degree from SCAD, she uses her vast experience to create unique interactive events for clients. Whether you are looking to host a grand opening or a private party, Candace knows who to call, how to budget, and what will make your event one for the books. She is also a proud mom of two and constantly amazes us with her time management skills.

Go To Cocktail: Paloma made with an awesome tequila

Guilty Pleasure: Watching all things Bravo (shhhh!) 

If I weren't so damn good at my job, I'd probably be a full time volunteer for an animal rescue.

Anne Winters

Project Manager 

With over 16 years of hospitality and marketing experience, Anne brings a wealth of expertise and strategic vision to the table. She has played a pivotal role in fostering brand connections and driving impactful collaborations for her clients.


Trusted by brands like Kendra Scott, Hilton Worldwide, Show Me Your Mumu and Marriott International, Anne has become the go-to “magic maker” for lifestyle household names who are looking to make a splash with new audiences and brands who are seeking innovative strategies with a creative edge. 


Featured in Forbes for her role leading partnerships for international membership, Women Entrepreneurs Inc., Anne stands out as a leader in the experiential marketing space.

Go To Cocktail: Bulleit Rye Old Fashion

Guilty Pleasure: One Direction

If I weren't so damn good at my job, I'd probably be growing peppers and bottling my own hot sauce. 

Lauren Griffith

Project Manager 

As a lover of mountains, art, music, and good food; Lauren Griffith found her home in Asheville, North Carolina almost two years ago, and found her home at BKM around that same time. She graduated from Winthrop University with a degree in Mass Communication, and is also a writer for The Post & Courier newspaper based out of Charleston, SC. She enjoys helping her clients bring their creative visions and event dreams to life, but in her free time she's trying new coffee shops, searching for future travel destinations, and watching Love Island.    


Go To Cocktail:  Whatever is the sweetest and tastes the least like alcohol

Guilty Pleasure: Any kind of cake

If I weren't so damn good at my job, I'd probably own my own flower farm and run a floral design company. 

Grace Schroeder

Project Manager 

Grace is a true believer in following your passion. Recently, she realized that her dreams aren't going to build themselves, so she left her beloved job in technology at public schools to make hers come true. Moving from the coasts of Rhode Island to the mountains surrounding Asheville, you can now find her behind a Nikon lens, editing and creating content for the BKM clients of the innovative community she now calls home.


Go To Cocktail:  Hot and Dirty Martini

Guilty Pleasure: Mixing house music

If I weren't so damn good at my job, I'd probably be traveling in a luxury van.

Haily Jones

Project Manager 

Originally from Atlanta, Haily lived in Charleston before joining the BKM team. A Communications graduate from the College of Charleston, she’s worked with non-profits and small businesses fueling her love for grassroots marketing and event planning. She’s adept at enhancing brand presence in new markets and believes in crafting strategies that resonate with target audiences. Beyond work, Haily loves antiquing, painting, and rejuvenating in nature through hikes.

Go To Cocktail: Tom Collins

Guilty Pleasure: Reality TV

If I weren't so damn good at my job, I'd probably be leading a meditation retreat!

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