. An international, well-established wellness brand opened its first Atlanta location in Midtown on Peachtree Street. Six months after opening, the management was unsatisfied with membership numbers and was looking for a way to spark interest, connect with the community, host unique tastemaker events, and raise membership.

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Bill Kaelin Marketing jumpstarted exhale Spa’s brand awareness by reaching out to the top of the Atlanta social food chain. BKM created a strategic experiential marketing campaign to reach the movers and shakers of the Atlanta through community and media outreach, conducting tours, offering free classes, acting as a brand ambassador, educating the public about the phenomenon that is exhale, and hosting several unique events a month.