gloATL - Helping take dance to a new audience
gloATL, a contemporary artistic collaborative ensemble, has no money, no time, and few connections, but an overwhelmingly talented troupe with a valiant mission of bringing the arts to the public…for free!
As an organization fully committed to supporting the arts, Bill Kaelin Marketing understood the importance of gloATL’s work. First BKM introduced gloATL to some key players in the Atlanta community to secure financial support. Next, through press releases, social media campaigns, word-of-mouth, and guerilla-style marketing, BKM galvanized the media and the public, drawing audiences from all over the city.
gloATL is now an internationally recognized, critically acclaimed non-profit organization, receiving hundreds of outstanding reviews from top-tier editors, including the New York Times, and Atlanta Journal Constitution. They won Creative Loafing’s Best of Atlanta, performed as part of Luminocity Atlanta’s Hinterland, starting Big Boi of Outkast, which drew 10,000 spectators, followed by artist commissions in New York City and Pittsburg.