Keune - Blend Launch
After assisting Keune on several exciting projects, including a state-to-state salon tour, we were hand-selected to organize the official launch party for their recently rebranded haircare line, Blend. We worked alongside their Atlanta marketing team to create a one-of-a-kind, on-budget experience that would showcase the products to salon professionals and industry insiders.
As Blend represents a clash between old and new, classic and edgy, we knew we had to create an event that included the best of both worlds...
Our approach:
Location scouting
eventually deciding on a two-story, renovated factory-turned studio space (with exposed brick and hardwoods) that could accommodate 500+ guests
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Talent acquisition
including product models, pop-up salon staf, aerialists, DJ, grafti artist, champagne girl, photographers, bartenders, waitstaf, and security
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F&B sourcing
choosing passed bites, cotton candy cart, adult slushies, and two open bars -- all of which blended flavors to enhance the experience
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Full-scale project management
including consulting, budgeting, setup, takedown, and recap
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