Keune - Blend Launch

After assisting Keune on several exciting projects, including a state-to-state salon tour, we were hand-selected to organize the official launch party for their recently rebranded haircare line, Blend. We worked alongside their Atlanta marketing team to create a one-of-a-kind, on-budget experience that would showcase the products to salon professionals and industry insiders.

 

As Blend represents a clash between old and new, classic and edgy, we knew we had to create an event that included the best of both worlds...

Our approach:

 

Location scouting

eventually deciding on a two-story, renovated factory-turned studio space (with exposed brick and hardwoods) that could accommodate 500+ guests

 

Talent acquisition

including product models, pop-up salon staf, aerialists, DJ, grafti artist, champagne girl, photographers, bartenders, waitstaf, and security

 

F&B sourcing

choosing passed bites, cotton candy cart, adult slushies, and two open bars -- all of which blended flavors to enhance the experience

 

Full-scale project management

including consulting, budgeting, setup, takedown, and recap

The Blend launch party resulted in a successful reintroduction of the product line to Atlanta and surrounding markets, and we were immediately brought back on to assist with Keune’s next big event.

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© 2020 by Bill Kaelin Marketing.