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Rival Entertainment - Party in the Park

Concert promoter, Rival Entertainment, hired Bill Kaelin Marketing for marketing consulting, outside events, strategic partnerships, LGBT outreach, social media, and online support for Party in the Park with Passion Pit headlining, a one-day music festival held in Downtown Atlanta’s historic Centennial Park. Through innovative partnerships with sponsors, the BKM team secured like-minded brands with on-site advertising, created a social media strategy, an events series, and cross-platform marketing campaigns to create buzz for the one-day outdoor festival.

Our approach:



executed a highly effective LGBT media outreach campaign through consulting with specific insight for the Atlanta market, developing a who’s who of tastemakers and key players within the city


media buys

secured partnerships within print and online publications including Fenuxe Magazine, David Magazine, Georgia Voice, and Project Q


event production


produced five key events and with onsite ticket giveaways. Venues included Jungle, Blake’s on the Park, Burkhart’s, and Joe’s on Juniper


digitial marketing

managed email marketing and a strategic social media campaign 

Working closely with the LGBT community, Bill Kaelin offered a strategic approach to consulting, marketing, securing partnerships, media outreach, and online support to ensure maximum exposure for the festival and advertisers.
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