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W Atlanta Midtown

W Atlanta Midtown hired Bill Kaelin for creative consulting, marketing and events campaigns to establish its restaurant, Spice Market, and pool space, Wet Deck, as premier destinations for dining and unwinding. Working with the existing W Hotel properties team, Bill Kaelin Marketing offered a fresh approach to networking through a series of outreach strategies designed to increase awareness within the market to position W Atlanta Midtown as a well-known spot for live music, entertainment, fantastic food, and a hip place to relax.​​

Our approach:


strategic partnerships

maximized sponsorship opportunities with big name brands, established partnerships with beverage distribution companies, and secured outside events with local networking groups



Consulted on highly successful promotions, parties, and strategic events including talent hiring, in-turn creating loyal clientele within a specific radius of the W Hotel


digital marketing

monthly VIP e-blasts to a database of 25K subscribers, social media management with strategic messaging, advertising buys, trades, and media coverage. Designed and distributed invitations to BKM database

Leveraging its cache of relationships, the BKM team executed an aggressive marketing and consulting campaign with a hyper-focused demographic that was highly successful. This campaign increased overall brand awareness and caused an uptick in buzz surrounding the W Atlanta Midtown property; thus, generating more revenue.
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